The Soaring Need Of On-Demand Beauty Apps: Rise & Benefits

It’s evident that the dramatic increase in the number of smartphones, connected consumers, location based services and secured payment gateways have given a booming rise to uberification of services. It has transfigured the way we interact with the beauty brand.

If you have ever wished a personal stylist coming your home to doll you up with a laid-back spa, make-up, hair and other salon services, then you have to wait no more! On-demand beauty and fitness services are scoring high with a sheer expansion of beauty companies.

The heat wave of embracing the uberification model has expanded across borders to make a revolutionary impact in this digitally growing world. What are the leading benefits that make this on demand app a front-runner in the hotly contested markets? Let’s funnel it down.

Location Extension – Now beauty companies can effortlessly expand their geographical reach by listing themselves on On- demand beauty apps running locally in their town and increase their brand awareness, customer engagement and ROI. Additionally, apart from this, beauty companies aren’t confined to sell their services in this online cobweb. If they own a well-decorated beauty salon with a slew of product offerings stacked on their shelves, then using the app as a tool for ‘visiting the store’, informing their customers about their additional services, embedding a link to ‘Get in touch’, by including email address and telephone number can play a part as well.

Push Notifications – Pushing your customers to open your app every now and then, can evidently maximize your chances of customer retention. Push notifications are one such way of keeping your customers in line with your brand and these On demand beauty apps works wonder in gaining their attention. Popping up promo codes, offers, and discounts entice customers and prompt them to open the app to know more about it.

Ease of Convenience – Affordability and convenience are the two unavoidable key takeaways, that will always pull you to hire any beauty service that offers five-star hair, nail and beauty services at cost effective prices sitting at your home.

Increased Efficiency and Business Growth – These Apps offers you a good aid in assistance for the customer and business management along with expansion across different markets and geographies.

In the past year or so, a handful of new companies has entered the on-demand market, each with its own unique twist. Uber On-demand Beauty dispatches stylists and makeup artists on scooters or cars to provide blowouts as well as haircuts and even pricey hair spa treatments, makeup services and other wellness treatments to the customers at their homes or offices. Much like the physical salons, the success of these services rests in the quality of the professionals. To that end, each site should tout its own hiring standards, which can include any combination of reference-checking, hair and makeup tests, and in-house training.

The obvious target audiences for these sites are brides (think: shower, dates, bachelorette party, rehearsal dinner), professional women and those with full social schedules. The services are also popular with stay-at-home moms.